SOCIAL VALUES SHOPPING
We all have causes that are dealmakers or dealbreakers when it comes to the businesses we support, and Glia makes those decisions easy. The Glia app shows users how a business or organization’s values align with their own – all in real time.
As a trusted source for values-based consumer spending, Neon Roots built Glia with a focus on privacy and security while leveling the playing field of information exchange between businesses and customers.
The proprietary “Glia Score” lets people find businesses with similar core values, enabling consumers to make informed decisions on where and how they spend their money. Whether you’re a Democrat or Republican, Independent or environmentalist, Glia makes it easy to vote with your dollar and make every choice a statement.
For an app like Glia, we had to balance privacy and security with ease of use and a streamlined experience. We did this by gamifying the Glia experience – we gave users a fun and engaging way to build profiles and explore like-minded companies.
Our extensive experience with location-based apps was an integral part of successful development. We developed a proprietary algorithm that analyzes user values to create a custom Glia Score, and then uses that algorithm to recommend nearby businesses that support the user’s same values.
We loaded Glia with features that streamline the user experience, including:
Glia now covers the 200 largest businesses nationwide, including the places you spend most – restaurants, retail stores, and gas stations – and the list is growing every day.